Impress them with numbers
Once you’ve passed the vibe check, you’ll need to show your business chops. Include concrete numbers that show you know your platforms and audience. These statistics and insights make you look professional and how you align with the brand.
Platform statistics are the numbers behind where you create, and you’ll want to lead with your strongest. For example, if Instagram is your main platform for creation, you’ll want to put it first. Include important information like your follower count, a 30-day average of your in-feed impressions, your story views, and IG Reels/TV views. You can also consider adding other statistics that make you stand out, like number of comments, likes and swipe-ups. , likes and swipe-ups. If you have a really good conversion rate, where your audience buys the products you recommend, include that too.
You should also include key insights from other relevant platforms. This might be your blog traffic, Pinterest interactions or TikTok views - anything you want potential partners to consider. However, the key here is relevant platforms. Leave out anything that isn’t so great. For example, if you have a Twitter but don’t have a lot of followers or use it often, don’t include it. Or if you have a Facebook but only use it for personal reasons, leave it out of your kit.
Brands will want to see your account on each platform you do highlight, so make sure you link to them.
Brands will want to know if your audience lines up with theirs, so include your fan demographics. Things like their age, identifying gender and where they live. This is great for all creators, but especially for those who have a small channel or are just starting out. Size doesn’t always matter. Brands are often looking for key audience alignment instead of casting a wide but irrelevant net. The more information you can share about who follows you, the easier brands will be able to see that alignment.