Web Stories blend video, audio, images, animation and text to create an easy to consume narrative. One great way to engage readers is by using dynamic visuals and infographics. Graphs and charts make it easy to understand a topic while using minimal text. This can be a great way to inform your reader quickly and clearly. We commonly see great graphics and visuals in recipes, explainers and investigative journalism.
Sometimes stock images and videos won’t cut it. If you have the ability, try to work in some illustrations into your story. Illustrations can bring your story to life. This could be anything from funny comics to hand-drawn cartoons. You can create illustrations in other popular design tools, optimize them and import them into your creation tool as a PNG file.
Animating objects separately makes visuals more interesting and helps each item stand out. Timing and style add to the tone and message of your story. Choose an animation style that suits your aesthetic, then be mindful of how quickly things move.
Pair your animation style with your story’s aesthetic. Use the available Web Story animation library to help you find a style and intensity that works for you without distracting from content.
Fonts can be very powerful, so keep it simple and legible. Here are some general rules to follow. Avoid having a story that contains text that blends into the background image or video, which may make some pages difficult to read. Be sure to provide contrast between the text and background images on the page.