Does engagement help your readers?
By publishing content for individuals with a shared interest—be it style, gardening, or retro gadgets—you’re doing more than imparting your wisdom. You’re creating a community, and giving your readers a chance to connect and communicate. Offer options to interact with you, whether it’s in the comments section on your website or latest YouTube video, or in replies on a post. Then respond as much as possible. It lets your followers know you’re listening and care about what they think. Sharing tips and advice AND making someone feel valued? That’s a win-win.
Nikki Apostolou shares, “Your audience wants to feel appreciated. Take the time to personally reach out to them. See what they are up to. Go to their page. Show as much interest in them as they show in you. You may not be able to reach everyone, but taking the time every day to reach even a few won't go unnoticed. The appreciation will create a more loyal and connected audience.”