As a content creator, it’s hard not to focus on the numbers. Who doesn’t get a little thrill from a new follower or a spike in pageviews? But the numbers are just a small piece of the metrics puzzle. Even more important than a large audience is an engaged audience, one that’s actually paying attention to what you have to say.
Engagement represents all the ways your audience interacts with your content, whether it’s leaving a comment, sharing a video, or returning to your site to read your latest post. Not only does audience engagement boost your SEO; it gives you the feedback you need from your followers to continuously improve your content. And, for those looking to monetize, high engagement shows brands that you have a loyal following that values your opinion, leading to potential sponsorships.
Let’s take a look at a few ways to boost your audience engagement.