Understand your audience’s psychographics
Psychographics is information about your audience's psychology. Things like their values, opinions, beliefs, challenges, fears, and what makes them happy or sad. This type of information is harder to find than demographics, but it provides a much deeper insight into who your audience is.
Blogger and digital marketing expert Christina Galbato suggests answering the 5 questions to get you started. If you’re having trouble answering these questions, again, consider yourself before you’ve found your niche.
- What is his or her occupation?
What does your target audience do for a living? Consider what additional factors it affects. Are they an office worker in finance with a long commute? Or are they a digital nomad exploring the world, spending limited time in each place?
- What are their hobbies or interests?
What does your target audience do with their free time? Do they enjoy hiking outdoors or spending time at home reading? Do they prefer to have dinner with friends or go shopping alone?
- What does their day-to-day life look like?
What does your target audience’s routine look like? Do they do the same thing every morning? What do they wear? Where do they go?
- What are their struggles as related to their niche?
For example, say you’re a travel blogger and your target audience is struggling to find affordable flights. This gives you a clear direction on content you can create about travel hacking or using the right search engines.
- What are their desires when it comes to your niche?
If we use the travel blogger example again, maybe your target audience wants to travel more while still keeping their office job. Your content can then center around weekend trips.