With content bundles, Kaya can take one content idea and tailor that concept across platforms. This strategic approach has reduced the time she takes to make content and it also increased her income potential. Traditionally, brands would approach her for single post promotion, but because she was equipped with her content bundle strategy- one that promised greater reach than a single post, and a cohesive narrative across platforms she has been able to negotiate more money for more deliverables.
And Make Sure you Own Your Content
Yaya Han also came to the stage with Google for Creators to discuss Becoming a Sustainable Creator. Yaya has managed to take a $40 used sewing machine and passion and has turned it to 3 million followers across her website and social media platforms, over 400 costumes, partnerships with McCall’s and JOANN Fabric and Craft Stores, and a published book. At VidCon Yaya discussed the volatility of social media platforms and reflected on her own content creation journey, and how the uncertainty of closed platforms and algorithms has made her a huge advocate for having a website. A website serves as a homebase for her portfolio of work, merch, and more.
Having a website to host her content serves as an historical archive of her growth and it gives her content a longer shelf life on the web, vs other platforms. From the web, she can connect directly with her followers to cultivate and nurture her audience.
You can learn more about Yaya and her secrets for building a cosplay business online on our Creator Insights video series.