Start building your content strategy
While no two content strategies are the same, there are unifying principles every creator can follow to start building theirs. Keep in mind that this strategy is for you! So, try to build it with tools you like and plan with your strengths and weaknesses in mind.
Define your personal mission statement
Your content strategy is designed to help you as a creator. The first step to creating one is to identify who you are, your brand, and then turning that into a personal mission statement. A personal mission statement might look something like this:
“I am Kimberly, an environmental activist who creates content about the local wildlife to encourage residents in my area to act sustainably.”
Try writing your own by filling in the blanks of our mission statement template:
“I am ___, who creates content about ____, for my audience _____.”