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Read this February trends report if you need content ideas

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If you’re still working on your February content plan, read this blog post (or watch the video above) ASAP. Our friends on the Google Trends team have shared February’s top search trends. We hope this information on timely topics that people are searching for will help you come up with engaging content for your specific niche.

Top 5 Valentine’s Day gifts that lovers search for

Ah, love is in the air! Every February, people search for ways to show loved ones they care on Valentine’s Day. If you create gift guides or focus on shopping, Valentine’s Day gift ideas for your particular audience are a no-brainer. But all types of creators can get creative to make content around a holiday theme. Not sure where to start? Here’s some interesting search trend facts — since 2004, the top searched Valentine’s Day gift items in the U.S. are:

  1. Edible arrangements
  2. Flowers
  3. Gift baskets
  4. Chocolate covered strawberries
  5. Build a bear

So, city-focused content creators can create a listicle of their favorite local florists. Recipe bloggers can share their special twist on chocolate-covered fruit. Crafters can share a tutorial on making paper flower bouquets. And so on…

A bouquet of pink and white peonies in a clear glass vase.
Every February, flowers are one of the top searched Valentine's Day gift item in the U.S.

Popular questions people in the U.S. ask about Black History Month

February is Black History Month, a time to celebrate and reflect on the legacy and achievements of Black Americans throughout time. Searches about the holiday peak every February, with people in the U.S. specifically looking for answers to:

  • When is Black history month
  • What does Black history month mean to you
  • How to celebrate Black history month
  • Who invented Black history month

The Trends team notes that search interest in Black historical figures, like Harriet Tubman, George Washington Carver and Rosa Parks are at their highest in February. This year, with the death of Black actor Sidney Poitier, the search for the “first Black actor to win an Oscar” skyrocketed 3,000%. While Black History Month shouldn’t be the only time to honor and highlight Black accomplishments, we’re all for educating and learning from others about the importance of diversity, representation and history.

A black and white photograph of Rosa Parks, who is wearing sunglasses and a collared, patterned dress, standing outside in front of two microphones.
Search interest in Black historical figures like Rosa Parks peaks every February. Photo: Warren K. Leffler, 1968

Trending eats that people worldwide crave for Lunar New Year

Lunar New Year started on Feb. 1 this year. It’s the Year of the Tiger, and searches for “Year of the Tiger 2022 predictions” shot up 2,600% this month. Red envelopes — traditionally used in many East Asian countries to give money to children and elders on Lunar New Year — are the top searched topic in Taiwan. Food-focused content creators, pay attention to these global top trending Lunar New Year eats:

  1. Nian gao
  2. Dumplings
  3. Tang yuan
  4. Longevity noodles
  5. Bánh chưng

If you need a little inspiration, check out our recent blog post about how three recipe bloggers cover Lunar New Year. You’ll learn from their strategies, but you’ll also get some great recipes for celebrating Chinese New Year, Seollal and Tết.

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