While Instagram posts may disappear or peak in 24 hours, Pinterest posts have the potential to remain evergreen. “I have posts that are over a decade old that still are top traffic earners,” Keiko says.
But the most crucial advice Keiko has for bloggers in any industry is to “carve out a space for yourself instead of trying to mirror what you view as successful,” she says. “You don’t want to be a carbon copy because you’re always competing with the already successful person. Separate and allow yourself to be as weird as you want to be.”
"It's great to poll the audience to see what they want, but you also have to tell them and show them what they want because they came to you for a reason."
Your interests and needs will change but if you invest in your own evolution and consider which platforms align with your content, your audience, too, will follow you anywhere.