Get a deeper understanding of your audience. Google Analytics gives you the free tools you need to analyze data for your business in one place.Learn more
Get to know your audience
Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.
Build a complete picture Understand your site users to better evaluate the performance of your marketing, content, products, and more.
Get insights only Google can give Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
Connect your insights to results Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right audience.
Ways to get started
Jump into our guides, tools, and other related resources to start building on the web with this product.Learn more