Include thorough metadata
Metadata is information about your website, including the type of content it contains. Relevant metadata helps with your content’s appearance when shared and helps with Search Engine Optimization (SEO). Ensuring each page of your website has complete and accurate metadata is often the easiest way to optimize your content.
If you haven’t yet, sign up for Search Console. Search Console is a free tool, with no upgrades or paid services, that alerts you to Google Search SEO issues or unusual activity on your website. Additionally, some site builders may offer tools to help with this, such as the Site Kit plugin for WordPress.
The good news is some of the most important metadata, like the title tag, might be automatically generated by the platform or CMS you’ve built your site on! However, you may want to add additional tags. The process for expanding a page’s metadata will depend on what platform you’ve built your site on. A quick Google search, like “How do I add meta tags to a site built on X”, will likely yield step-by-step instructions.
Check for social sharing structured data
Structured data defines how your content will appear when shared across social channels. Many social sharing platforms provide tools that allow you to preview how your content will look and tell you if you’re missing any information: