Programmatic Display Ads
Web Stories, at their core, are web pages. Like web pages, they are able to embed display ads within them. Unlike classic web pages, display ads in Web Stories are immersive, full screen, and do not distract users from your story content.
The easiest way to get a display ad to appear on your Web Story is to use an ad network. An ad network serves as a go-between for Web Story creators and advertisers. An ad network collects all your advertisable Web Story impressions and clicks, then offers them to be bid on by an advertiser. The advertiser then pays the creator for the right to show the ad in their Web Story.
Ads are placed strategically in Web Stories to create a seamless and enjoyable experience. Because of this, you are unable to choose how many programmatic display ads appear in a single story. However, a longer Web Story typically creates more opportunities for ad placement.