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How to create good content

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What you’ll learn

  1. How to clearly define your audience/niche when making content
  2. Ways to add value to your content
  3. How to show up authentically online
  4. Ways to bring your content to life with varying content types

How do you make good content?

Anyone can make content, but making GOOD content that influences people takes a little more intention. Knowing where to start can be challenging, and finding a way to get people’s attention in a sea of content can be intimidating, but don’t worry - we might have the secret sauce to help elevate your content.

Define your audience

Every piece of content should have a clear audience. Whether you are speaking to an audience in a specific niche or a more broad global audience - consider the people you are making the content for every step of the way.

Let’s say you are a general lifestyle blogger - but you noticed that your restaurant review posts have been getting high engagement. Based on the metrics, your followers are gravitating towards your food review content. This observation should be taken into consideration when creating content. Calling out that you have an audience of food lovers that you can speak directly to via food reviews is an example of defining your audience.

Find your topic

When you align on an intended audience, you need to consider what topics you will plan content around. When brainstorming content ideas, research what is relevant to your audience at the moment. The best content usually happens when a creator uses their voice to speak on relevant topics in the world or themes top of mind in niche communities. Pay attention to what is happening, consider your audience, and your content topic will come naturally.

Quick tip

Google Trends and Question Hub are great tools to help monitor trends and get insights to create better content for your audience.

Content that adds value

Once you identify who you want to talk to and what you want to say, think about how this piece of content can add value to your followers. Providing value to your audience can take shape in many ways. Ask yourself if this piece of content informs, educates, inspires, validates, or entertains your intended audience. Honing in on how you want to add value can shape the outcome of your content.

Quick tip

When you are creating content ask yourself, “Why should people care?”

Bring your content to life

Now that you know who you are talking to, why they care, and how it adds value - it is time to bring it to life. There is no one-size-fits-all for content, and a great way to start is thinking about what your strengths are when executing. For example, If you are a talented photographer and not a great writer, use your talent as the driving force. There are a lot of ways to bring content to life. Form factors can range from photography, music, videos, web stories, and the list goes on. Use content types that you love as the driving force and test others as you get more confident.

Quick tip

If you are looking for more ways to bring your content to life, learn more about how you can use Web Stories to do so.

Be you

As you are creating your content, make sure that you are authentic. Too many people try to copy others but remember no one can be you and that is your advantage. Your competitive advantage is that no one else can do things exactly as you do it - embrace that. People can see when you are not so confident in your research, and show up authentically.

When to post

So you have created content, and you want to post it. Slow down, take a step back, and consider if it is the right time. Picking a particular time in the day based on when your audience is online or a moment where something exciting happens can increase how relevant your content is to your followers.

Getting started creating content is simpler than you might think. Keep in mind that good content keeps consumers at the center, tells a compelling story, and provides value.

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