Bring your content to life
Now that you know who you are talking to, why they care, and how it adds value - it is time to bring it to life. There is no one-size-fits-all for content, and a great way to start is thinking about what your strengths are when executing. For example, If you are a talented photographer and not a great writer, use your talent as the driving force. There are a lot of ways to bring content to life. Form factors can range from photography, music, videos, web stories, and the list goes on. Use content types that you love as the driving force and test others as you get more confident.