This November, we’re thankful for stuffing, cranberry sauce — and some super fun sports to help us burn it all off afterwards.
With baseball’s World Series underway and sports like basketball and American football really hitting their strides this season, November is a big month for sports and fitness-related searches. Our Google Search Trends for November video serves up a heaping helping of search insights, piping hot and ready to inspire creators looking for a slam dunk this month.
And yes, you can take some leftovers home with you…
The American football blitz
It’s not just Lucy and Charlie Brown who want to know: “how to kick a football” has spiked 190% in the past month. “College football” sees a huge jump every November, and as the gridiron returns to campus, searches for “undefeated college football teams” and “who has the biggest college football stadium” are top-of-mind with fans. Once you get into the endzone? Celebrate and show them how it’s done with a “griddy dance,” which is extra hot this month!
NBA and college basketball are heating up, and so are searches for everyone’s favorite hoops hobby. “How to put more spin on a basketball” is a breakout this month, and the more basic “how to get good at basketball” is up 350% in November, so get those tips ready. And even though the playoffs are still months away, jewelry is on everyone’s minds. Searches for “NBA champion rings” are up 750%, and “what are NBA championship rings made of” is up 700%, making November the perfect time to tip-off some basketball content.
Shaping up to cool down
Of course, with the holidays approaching, people are searching for ways to stay in shape during this season of seconds…and thirds. “Ab exercises” is up 220% in the last 3 months alone and searches for “grip exercises” have doubled, giving creators some great ideas for warming-up their content workouts. And with ski, skate, and snowboard season just around the corner, “ankle mobility exercises” is up 160%, so don’t forget to stretch before hitting the slopes.
For our complete playbook of November searches — and other fun facts that made the scoresheet in our research, tune into Google Search Trends for November on the Google for Creators YouTube Channel. With these insights and your own creativity, we’ll hope you’ll be inspired to create content that fires up your audience’s winning spirit this fall.