Learn what to delegate and what to keep in house
A key part of outsourcing work is determining who else can do what, and which things you need to keep doing yourself. There are freelancers available for every task you can imagine, but it’s important to be strategic about what tasks you outsource to others.
“I outsource all kinds of things!” Sarah says, “My assistant helps a lot with formatting, proofreading and uploading my content into my app and across web platforms. I also regularly hire photographers and videographers to shoot content for me.”
Some outsourced tasks can likely be done with very little oversight. Other tasks like creative assets or social media may require you to be more hands-on. It’s up to you to determine what aspects of your growing brand can be outsourced and what jobs need to remain your responsibility. For example, Chris chooses to run her company’s social media in-house. “An outside company can never pretend to be the real person that I am,” she shares.