But keeping fresh ideas coming every year around holiday content can be challenging for creators, even veterans like Francesca. “This is definitely the most difficult part of my job,” she says. “Keeping my ideas fresh, original and in line with trends takes a lot of research. I also find my ideas need time to naturally develop. When I’m trying too hard to think of ideas I get a creative block. Instead of pushing too hard to find the next project, giving myself the space to allow ideas to grow often creates the best outcome.”
So instead of idea-cramming just before Valentine’s Day or other holidays, Francesca saves ideas throughout the year as they come to her. “I use list apps on my phone. I use these to take pictures or save links, describe my initial thoughts or ideas and set reminders for when I think it might be useful. This works really well for me, but you might like to set up your own way of keeping your inspiration saved for later.”
Find inspiration in your passions
Kathy Cano-Murillo, aka The Crafty Chica, started blogging 20 years ago as a way to share scenes from her life as an entertainment reporter, craft maker, band wife and mom. Over time, the blog became less of a diary, and more of a hub for Kathy to share her Latinocentric craft tutorials. A third-generation Mexican American, Kathy takes pride in representing and connecting with her heritage through her art, and inspiring other creative people from all cultures to do the same.
Now a full-time creator, Kathy has authored 12 books; created multiple product lines; hosts craft retreats; and works for hire as a consultant, brand ambassador and storytelling coach. With such a busy and varied schedule, Kathy still finds time to make and share crafts, and has expanded her platforms to include a YouTube channel and social media channels.