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Web Story discovery and promotion

Since Web Stories are on the open web, they are indexable, crawlable and searchable, just like an article or blog! This guide outlines where they can surface and options to share and promote them yourself.

Google Search and Images

Web Stories appear in a grid view, or as a single result on Google Search. Follow metadata guidelines in our Web Story publishing checklist for best results.

Additionally, Web Stories can appear in Google Images as an image card with the Web Stories icon. This appearance is available in all regions and languages where Google Search is available.

Google Discover

Google Discover is a personalized feed that curates articles and content in a media-forward experience. Most users access Discover through the swipe right screen on many Android devices and within the stand alone Google app on both iOS and Android. Discover is also appears when visiting google.com on your phone, or when opening a new tab in Chrome.

Quick tip

It’s important to note that Web Stories currently only surface in Discover in the United States, India, and Brazil.

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Watch now to learn about the Discover Web Stories integration, why it matters, where the new stories carousel is available, and more!

Embed Web Stories on your site

You can promote your Web Stories by embedding them into your website or blog. This will feature your web stories to your readers and allow them to discover them organically. Web Stories featured on your site will also appear to readers following your RSS feed, and you can include them in newsletters.

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Paul explains why embedding Web Stories on your website is beneficial to your stories and your website. Learn about the different ways to embed Web Stories and also check out the Web Story handbook for tons of interesting tips.

You can feature Web Stories as standalone pages, or embed them into a post just as you would other pieces of media, like a YouTube video. Readers are able to interact with embedded Web Stories the same as stories they find on Search or Discover.

How to embed Web Stories on your site

Different tools allow you to embed Stories in various ways. For example, if you have a WordPress site, you can insert a Web Story block provided through Gutenberg. That Web Story block provides three options for embedding stories into your page:

  • Display a specific single story
  • Display specific multiple stories
  • Display your latest stories

If you choose to display multiple stories, you can choose between a carousel, grid view or list layout.

If you don't have a WordPress site, you can copy and paste the embed code directly from your editor of choice and add them manually.

Promote Web Stories on social

Share Web Stories the same as you would share a blog post or article. A strong social media promotion strategy can amplify the discovery of your Web Story content and build your audience.

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On this episode of Google Web Creators Storytime, Paul talks about why and how to share your Web Stories on social channels. Web Stories are compatible with your website and blogs but, how can they appear on Instagram or Facebook? Find out now!


Ensure your Web Story contains necessary Twitter Card metadata. While many story editors add this data for you, you should still test it in the Twitter Card Validator. Not only does it make sure the data is correct, but helps you visually confirm the poster image is correctly cropped.


You can link to your Web Story in this swipe up feature in instagram stories, or your link-in-bio.


Both Facebook and Pinterest use the open graph protocol for sharing. While most story creation tools automatically include this, you can use the Facebook Sharing Debugger to check for correctness.


Pinterest depends on the type of pin you want to create. Use the Pinterest Rich Pins Validator if sharing your story as a Rich Pin. Alternatively, you can capture the first few pages of your Story as a video and post it as a video pin in a vertical or square aspect ratio or try the story-in-story route with Story Pins.

Share your Web Stories with us

We love seeing what you’ve created! Shows us what you’ve made by sharing your Web Stories with Google for Creators on Instagram and Twitter.