Video and images editorial guidelines

Crystal Lambert

Feb. 23, 2022

Keeping text legible is important, but a picture is worth a thousand words - and video may be worth even more! Use visual assets in abundance, but ensure quality and tastefulness.

Be video first

Videos are highly engaging to readers, definitely include as many as possible in your Web Stories.

Aim for videos that are less than 15 seconds.
Consider breaking larger videos into smaller chunks spread across multiple pages.
Film with first person narration in mind.

Loading video — Got an existing video that you would like to turn into a Web Story? Paul will explain just how to do that by providing tips, steps, and examples on today’s episode of Google Web Creators Storytime.

Quality matters

Starting with good visual quality images and videos is essential for a successful web story. Ensure the images and videos match the narrative for the page, then property frame for a tasteful visual and set focal point. Avoid low resolution or distorted images.

Do
Use an image that adds to the narrative
Do not
Use an image that does not match the narrative
Do
Do not

Use full bleed and crop mindfully

Full bleed images and videos are more immersive. Make as many images and videos as possible full bleed. In some cases, full bleed isn’t the best option. Opt for mindful cropping if you’re not able to keep the key subject of a video or image in focus and complete.