Twitter tries Live Shopping, brings Tips to Android
Twitter is the latest platform to introduce a livestream shopping feature. Live Shopping lets you broadcast real-time video on Twitter with interactive options so your followers can purchase products during your streaming events. Twitter tested its first Live Shopping event on Sunday, November 28, in collaboration with Walmart and featuring host, singer-songwriter Jason Derulo.
While we’re talking Twitter… The company’s in-app tipping feature is now available on Android. Twitter first launched Tips to a limited group of iOS users this May and in September, released the feature to all iOS users. Now, Android users can also receive Bitcoin or cash tips with the feature.
Reddit releases new video creation tools
In December 2020, Reddit acquired short-form video platform Dubsmash to increase video content engagement. Since then, video has seen a huge uptick on Reddit, with almost 70% growth in overall hours watched, more than 30% growth in daily active video viewers and a 50% increase in quarter-over-quarter short video viewership.
Thanks to the Dubsmash integration, Reddit app users have some shiny new features to play with, like an updated camera, where you can change recording speed, set a timer, adjust clips and use AR lenses to “Bread Cat” or “Snoo” yourself. On a new editing screen, you can add text stickers, apply filters and voice overs, trim and rearrange clips and more.
With the tools now integrated into its app, Reddit announced a closing date for Dubsmash: February 22, 2022.